Step-By-Step Lead Generating Process
As an online entrepreneur, one of the most effective ongoing tasks you’ll undertake that will contribute to your income growth is lead generation. Getting subscribers on your list allows you to communicate with them for months and years as they look to you for guidance and recommendations.
Generating leads for any niche generally requires the same steps. Each one will provide you with new opportunities to grow your audience and business to its fullest potential. Below, you’ll find a 30-step plan for lead generation that can help you build a substantial list of niche followers.
Step 1: Use the Most Reliable Response Tools
Communication is one of the most valuable assets you can have for your brand. This makes any response system just as valuable, since it would control a large portion of your brand’s communications.
If you end up with an autoresponder system that fails you, such as getting caught in spam filters or even not being functional after a short period of time, you could stand to lose a whole list of potential customers due to a malfunction.
Make sure when you are searching for a company to work with that you look for experience over cheap prices or marketing buzz during a launch. It will be worth ignoring the hype when you don’t have to stress over unforeseen complications.
Make sure the company you choose allows for you to have more than one list, so that you can separate (segment) certain people and use strategic methods to reach a wider audience with a targeted message.
Step 2: Turn Your Business Into a Brand with Graphic Design
The way you present your business will have a major effect on how people view your work and whether or not they want to sign up to your list. In order to draw in a crowd who views you as a top leader, you will need the right visuals and aesthetics for your brand.
When potential customers are browsing on Amazon, Etsy or other shopping sites (including digital courses), they will often make a quick decision based on the visuals presented to them.
When someone browses through the many options available to them in their search, they are likely to select a product that has the most professional branding. It’s important to invest in the visuals for your brand, especially your site and lead magnet graphics, since they are some of the biggest lead generators available to you.
Your brand should have its own logo, color palette, and overall aesthetic. You can create your own graphics with tools like Canva and Photoshop. If you don’t feel as though your work will suffice, you can hire a freelance graphic designer to help you complete your vision.
You can find freelancers like this on Upwork, where all you have to do is create a job listing and analyze the bids that come in. If you’re on a budget, you can turn to Fiverr for a more cost-effective graphics gig.
