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The client wanted us to develop a web store using the Shopify platform on a turnkey basis not only were we supposed to create the entire site but also implement facebook advertising campaigns to ensure success of the website.
We provided the client with a number of business niche ideas and why we suggested not going with a general store as this would be difficult to develop in the long run.
The client selected the niche that he was most comfortable with. Then we made all the settings and set up the initial pages for the shopify store. We also added products to the store.
We registered the domain and prepared the store theme suitable for the niche and then implemented the Apps that will help managing the store easier and more profitable.
We also set up the facebook page for the web store and created suitable social media content for the page. Then we listed the products on the page. We also created a facebook product catalog that can be used to promote using facebook ads.
We also advised the creation of Instagram, Pinterest and Twitter as we considered these the most important media for a new web store.
